Baby, toddler & family

Beautiful things for the little years.

Clothing, toys, nursery finds and gifts chosen for real life with little ones.

Fewer fillers. Better finds. And a reason for everything we carry.

Explore the EditThe Sweet Bamboo Gift Edit

The featured edit

The Sweet Bamboo Gift Edit

A baby gift you can choose in one visit.

A considered collection from Sweet Bamboo, gathered into six small stories to make choosing a thoughtful gift a little easier. Start with a story.

Thoughtfully chosenSix storiesOne maker

See the Gift EditChoose a story ↓
From the edit: Legendary, and So Much Love.

Shop the stories

See all twenty-nine pieces

And two plain bodysuits, sold separately — the quiet finishing touch.

Shop by moment

The London List

The short list. The things we'd buy again without thinking.

Revised

  1. Classics Swaddle Set — Parker Baby Co.
    Parker Baby Co.
    Classics Swaddle Set
    $20.00

    Two swaddles for twenty dollars, and one of them will still be in the car a year from now working as a shade, a burp cloth or a picnic blanket.

  2. So Much Love Zipper Footie — Sweet Bamboo
    Sweet Bamboo
    So Much Love Zipper Footie
    $39.00

    One zip, top to bottom. At three in the morning you will not want to go looking for a second garment.

  3. Baby Shusher Sound Machine – Real Human Shushing Sound for Newborn Sleep & Soothing — Shusher
    Shusher
    Baby Shusher Sound Machine – Real Human Shushing Sound for Newborn Sleep & Soothing
    From $34.99

    The least decorative thing we sell, and it is on this list anyway. It shushes, in a real human voice, and that is the entire product.

  4. Birch Knotted Bow Baby Shoe — Freshly Picked
    Freshly Picked
    Birch Knotted Bow Baby Shoe
    From $25.00
    Sold out

    Soft-soled, so a foot still learning the job can feel the floor through them. The bow is why people stop you in the street.

  5. Mini Mat — ezpz
    ezpz
    Mini Mat
    $22.49

    Mat and plate in one piece, suctioned to the table. It does not end the mess, but it does end the throwing.

Read the whole list

The contents

01 Clothing 02 Sleep 03 Nursery 04 Blankets 05 Shoes 06 Travel 07 Feeding 08 Swim 09 Baby Care 10 Toys & Play
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The season · Sleep

The hour that decides the night.

Zipper footies, big-kid pajamas, blankets and the sound machines worth making room for.

Everything in Sleep

The maker

Gingham that looks like something you chose.

Our deepest nursery maker — lounger covers, crib quilts, ribbed swaddles, play mats.

Everything from Little Mae & Co

The standards

It has to look like something you'd leave out on a shelf, not hide in a drawer. It should be made well enough for the washing, wearing, and everyday use the little years bring. It should earn its place — through everyday usefulness, a moment made easier, or a memory worth keeping. Soft where it matters, comfortable in real life, and made with materials we'd feel good choosing for the little years. It has to be something you'd be pleased to hand over, and pleased to receive. We want to know who's behind what we carry — real makers and brands whose products, practices, and reputation we can stand behind.

Named for our son, London.

About London & Co.