The London List

The short list. The things we'd buy again without thinking.

Revised

  1. Classics Swaddle Set — Parker Baby Co.
    Parker Baby Co.
    Classics Swaddle Set
    $20.00

    Two swaddles for twenty dollars, and one of them will still be in the car a year from now working as a shade, a burp cloth or a picnic blanket.

  2. So Much Love Zipper Footie — Sweet Bamboo
    Sweet Bamboo
    So Much Love Zipper Footie
    $39.00

    One zip, top to bottom. At three in the morning you will not want to go looking for a second garment.

  3. Baby Shusher Sound Machine – Real Human Shushing Sound for Newborn Sleep & Soothing — Shusher
    Shusher
    Baby Shusher Sound Machine – Real Human Shushing Sound for Newborn Sleep & Soothing
    From $34.99

    The least decorative thing we sell, and it is on this list anyway. It shushes, in a real human voice, and that is the entire product.

  4. Birch Knotted Bow Baby Shoe — Freshly Picked
    Freshly Picked
    Birch Knotted Bow Baby Shoe
    From $25.00
    Sold out

    Soft-soled, so a foot still learning the job can feel the floor through them. The bow is why people stop you in the street.

  5. Mini Mat — ezpz
    ezpz
    Mini Mat
    $22.49

    Mat and plate in one piece, suctioned to the table. It does not end the mess, but it does end the throwing.

  6. Prairie Floral Quilt — Parker Baby Co.
    Parker Baby Co.
    Prairie Floral Quilt
    $45.00

    The blanket that ends up on the sofa rather than in the nursery, which is how you know it was worth buying.

  7. Loved. Organic Baby Bodysuit Long Sleeve — Tenth & Pine
    Tenth & Pine
    Loved. Organic Baby Bodysuit Long Sleeve
    $32.00

    One word, set well, on a bodysuit sturdy enough that it gets kept in a drawer long after it fits.

  8. Rash Rescue — Buddle Skincare
    Buddle Skincare
    Rash Rescue
    $18.00

    The one you want already in the drawer on the night you need it, which is never the night you planned to buy it.